Client
Challenge
Revitalise the iconic Footscray Market to reach a new and wider audience in local and surrounding areas to drive foot traffic to the markets.
Levers
A new and modern logo, brand guide and website gave the Footscray Market the face lift they needed to support its multichannel approach. This was then consistently aligned with all other outputs for a cohesive message and design.
Magic
A creative rebrand was first on the cards for Footscray Market with fresh colours and a new website, followed by a creative-led strategy across TV, Out of Home, Social Media, which revitalised the brand and increased market foot traffic.
the magic.
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