Client
Challenge
Create engaging social media ad campaigns to reach a new and wider audience in local and surrounding areas to drive foot traffic into the cafes across various locations.
Levers
Filming combined with UGC and leveraging the brand's existing suite of cute and family-friendly cartoon characters was the perfect way to create an engaging social media campaign.
Magic
We leveraged our creative-led thinking approach to bring the Piccolo Me brand to life in via social media in order to drive app downloads. This not only drove awareness but also acted as a conversion driver for the brand, with app downloads and in-store sales.
the magic.
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