Messaging Mistakes That Cost You Conversions (And How to Fix Them)

As a marketer, I can vouch for the undeniable value and importance of social proof. 

Testimonials, reviews, and case studies are great tools for showcasing your credibility and proving that you’ve got a solid track record of success. 

They help reinforce trust and show potential customers that others have had positive experiences with your product or service.

However, there’s a critical element many businesses overlook when crafting their messaging - handling and overcoming objections.

You’ve done the hard work of building awareness and getting your potential customers interested. They’ve checked out your social channels, viewed your landing page, and maybe even signed up for your email database. 

But now, they’re sitting on the fence, asking themselves:

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“Will this deliver the results I need?”

“How can I be sure this company is reliable?”

“Is the price reasonable when compared to the deliverables?”

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These doubts are natural, and they’re often the final hurdle before a customer decides to commit or walk away. 

Businesses with above-average conversion rates all have one thing in common; they don’t just rely on testimonials, they actively address these objections at every touchpoint in the customer journey.

Whether it’s in your ads, on your landing pages, or in your direct interactions, your messaging should be clear, concise, and most importantly, consistent. Each touchpoint should be designed to squash a specific doubt or concern, making it easier for prospects to say yes.

While no glowing testimonial can fully compete with this, the true value comes from addressing potential customers' burning questions before they even ask (minus the sales pitch). 

By providing clear terms of service, transparent pricing, realistic timelines for results, and simple explanations of your processes, you can overcome objections before they even have a chance to grow.

These elements may not seem flashy or glamorous, but they hold immense power when it comes to building trust and accelerating the decision-making process. By being transparent and upfront, you eliminate the unknowns that cause hesitation and make it easier for your potential customers to take the next step.

Handling objections isn't just about avoiding rejection, it's about creating a smooth, frictionless path for your customers to confidently say yes.

We get it - it’s not that easy to correct your own homework - so let us take an objective look at your messaging to identify areas where you could be clarifying your message further, to help breakdown barriers and objectives along the customer journey.

Book in a quick 15-minute chat with us today for an Engagement Audit.

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