Meta’s Latest Move: Ads in Search Results and new ‘Reminder’ Ads

The big news in the Metaverse this week is all about Instagram. The ad platform powerhouse has announced it will roll out ads on its Instagram search results pages, as well as introduce a new style of ad, the Reminder Ad.

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These new ad tools on Instagram are aimed at expanding advertising opportunities within the platform to support business growth and results. So what does that mean? We’ll break it down for you.

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Ads to Now Appear in Instagram Search Results

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Instagram search results will now feature targeted ads aimed at users actively seeking specific terms, enhancing the platform's advertising capabilities. For example, a user could look up "Vegan Food" on Instagram and be served ads for vegan-friendly snack brand within the search results.

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The Sponsored label beneath the account's name will help users distinguish between ads and regular content. 

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While some users may not appreciate ads appearing in search results, the new inclusion presents an exciting opportunity for businesses to reach with a wider audience. 

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Meta has announced its intentions to launch this feature worldwide within the next few months.

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An Additional Tool To Leverage: Reminder Ads 

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The addition of Reminder Ads ads allow businesses to promote upcoming events or product launches and give users the option to set reminders for the via Instagram.  This is a clever tactic to create a sense of urgency and ensure that interested users don't forget about you when it comes to converting.

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Imagine scrolling through your Instagram feed to see an ad for an exciting event, product launch or upcoming sale. You can opt-in to receive notifications so that you get a heads-up the day before, 15 minutes before, and at the time of the event. 

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All advertisers now have access to Reminder Ads, providing your business with an opportunity to test this strategic approach.

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At CLMG, we’re always ahead of the game when it comes to the latest trends and insights in the ever-evolving social media landscape. So, if you need help optimising your Instagram ads for the new search results pages or crafting Reminder Ads that convert, we've got you covered. For more information, get in touch today.

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