Client
Challenge
To drive awareness of the JB Hifi Business division and reach target accounts, leveraging the existing brand equity from the renowned JB Hifi name.
Levers
We took a more lighthearted approach to the creative execution of the out of home and social ads to engage potential clients with what could be considered a bit of a 'menial' need for a business, being hardware and software procurement.
Magic
We leveraged our creative-led thinking, combined with a multichannel, geo-targeted B2B approach across Social Media and Out of Home within office towers. This not only drove awareness but also acted as sales enablement for JB Hifi Business.
the magic.
more of our work
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